This post has been brewing in my mind for over 3 weeks.
On June 5th, National Donut Day, Dunkin’ Donuts had someone (their head chef, their CEO, cannot remember?) on The Early Show to announce a new donut that won a month long voting process - I of course voted, but not for the winner. After the announcement that “Toffee for your Coffee” had become the newest donut to join the DD ranks, I was set to go out and buy it that day…it was after all National Donut Day! Side note: Kudos to the person that manages their Twitter feed because that was where I was getting my information and pictures from the Early Show event while sitting at my desk at work (hope that my boss doesn’t read this…).
However, after my excitement had died down, I was really disappointed to see a tweet - which I confirmed on the DD web site (and it is still there) that the new donut would not be available at stores until September 2009! REALLY???? You announce a new donut and then put it out there 3 months later???? Is it really that hard to get the recipe out to the stores in May and have the donuts ready to be sold while the hype is out there. The Early Show people were enjoying the new donut…what about ME?????
I think that a huge opportunity was missed here by DD. I know, believe me I know, the inner workings of company politics and time needed to pull things together, but I just felt really jilted on June 5th by Dunkin’ Donuts. Make a big to-do and then make me wait. At least give me a date in September so I can plan to go to the nearest store.
