Tag Archives: Dummies books

Customer Reviews Influence the Buying

June 5, 2008 – 3:37 pm

I’ve had various discussions this week about the importance of customer reviews on our books at a site such as Amazon.com and how these influence buying decisions.  I am squarely (not even vaguely) in the camp that customer reviews can make or break your product here. 
Recently, I was in search of a clock for my [...]

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The Power of Persuasion - Part 2

May 19, 2008 – 1:39 pm

This may end up being an ongoing thought train…
I am sure it is not just happening here in Fishers, IN…the “in your face” commercials and brochures to get me to spend my government tax rebate check in a particular store!  I’m sure that this is really working with some people. And the Meijer offer of [...]

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